Volvo Cars and Apple Car Play

A new alliance between Volvo Cars and Apple is quite impressive for MS Volvo shoppers. On March 3, 2014, Volvo Cars and Apple Inc. announced the joining of forces to make Apple’s widely-used operating system available to drivers, bringing together one of the worlds most progressive car companies and the world’s most famous technology company.

With the new alliance, Volvo drivers will have a new in-car experience called Apple Car Play. The new service brings all the features and services familiar to iPad, iPhone, or Ipod.
“Apple’s clean and intuitive user interface is a perfect match with Volvo’s Scandinavian Design approach and our focus on fluid functionality,” says Hakan Samuelsson, President and CEO of Volvo Cars.
Apple Car Play will be offered in the all new XC90 SUV, which will be introduced later in 2014. With Apple Car Play, users will immediately recognize their basic IPhone applications, such as phone, messages, music and navigation. Apple Car Play integrate seamlessly with the Volvo Car’s new user interface. Visually, it becomes part of the onboard system, displaying well-known icons for Apple Application.


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